$100M Cold Email Strategy by Alex Harmozi
Brutally Honest Tips from Alex Hormozi to Supercharge Your Cold Outreach
Cold emails often feel like shouting into the void. But what if you could turn them into a reliable pipeline of high-value clients? Alex Hormozi, who’s built $100M businesses, lays out a clear roadmap for success. Here’s how his brutally honest approach can reshape your cold outreach:
1. Patience Pays: The Compound Effect in Cold Emailing
“Your first 10,000 emails might flop, but that’s part of the process.”
Let’s say you’re launching a new SaaS tool. You send your first campaign—10,000 emails. The results? A 0.5% reply rate. Most people would give up. But if you analyze your metrics, refine your subject lines, tweak your value proposition, and test different CTAs, each iteration builds on the last. Six months later, you’re running campaigns with a 5% reply rate, booking 50+ demo calls a month.
2. The Power of Personalization
“One-to-one beats one-to-many every time.”
Imagine emailing a marketing director. Instead of sending a generic pitch, you start with:
"I saw your recent interview on [Podcast Name] about scaling DTC brands. Loved your take on A/B testing landing pages."
This doesn’t just catch their attention—it shows you’ve done your homework. Suddenly, your email isn’t another spammy pitch but a conversation starter.
3. Lead Magnets That Wow
“Give something valuable for free, and they’ll want more.”
Say you’re targeting eCommerce businesses. Instead of jumping straight to “book a demo,” you offer:
"Here’s a free personalized audit of your site’s checkout flow. Most brands we work with see a 20% uplift in conversions after making these tweaks."
You’re delivering instant value. Even if they don’t buy now, they remember you.
4. Master One Lead Generation Strategy
“Pick one method and scale it to 7 or 8 figures.”
Take a boutique agency that relies solely on cold email. Instead of juggling multiple channels, they focus on refining their email campaigns. With every success, they scale—adding new lists, expanding their outreach. By the time they hit $1M in revenue, they’ve mastered cold email and only then do they layer in paid ads.
5. Speed to Lead: Immediate Follow-Up Wins
“Fast responses show you care—and convert better.”
Picture this: a lead replies, showing interest in your offer. But you don’t respond for 24 hours. By then, they’ve cooled off or gone with a competitor. Now imagine you respond within minutes, answering their questions and booking a call. That’s the power of speed.
6. The Omnichannel Follow-Up Strategy
“It takes 8 touchpoints to convert—use them wisely.”
Your cold email campaign gets a reply, but they don’t book a call. Follow up with a LinkedIn message, then a quick call. Finally, send a value-packed article. By diversifying your touchpoints, you increase your chances of sealing the deal.
7. Scripts Are Your Secret Weapon
“The script is God. Adherence is non-negotiable.”
Your sales team uses a proven follow-up script. One day, a rep deviates, adding unnecessary fluff. The prospect gets confused, and the deal falls through. But when everyone sticks to the script, you can measure what works, make tweaks, and ensure consistency across the board.
8. List Quality is Everything
“A bad list equals bad results—no matter how great your copy.”
You’ve crafted a killer email. But if your list includes unqualified leads, your efforts are wasted. For example, emailing tech startups when your product serves enterprise clients won’t get you far. A clean, targeted list ensures your message hits the right audience.
9. Data-Driven Optimization: Tweak, Test, Triumph
“It’s not just about sending; it’s about learning.”
You notice that subject lines with a question (“Struggling with [Pain Point]?”) outperform those without. Small tweaks like this, discovered through testing, can double your open rates over time.
10. Automation + Personalization = Scale
“Use tools to handle the grunt work and focus on strategy.”
Imagine running campaigns manually—time-consuming and error-prone. You could be using an automation tool like Instantly(not sponsored) to to scale campaigns to thousands of prospects while still maintaining a personal touch.
When you’re ready, we’re here to assist you in three ways:
B2C SDRS or Aspiring first-time SDRs - Join our Online Cohort beginning November 12th (admissions now open) to learn from us and your peers about securing a role at a B2B SaaS company. We cover everything from the process and skills to extensive mock interview practice.
Launching a 2 week upskilling program for SDRs with 1-2 years of B2B experience from Dec 1st -20th.
To Apply, You can book a time here
Companies like Birdeye, Rippling, Epicor, Salesforce, Deel, Alaan, LambdaTest, Chargebee, VWO, Netradyne, Sogolytics, ConvertCart & Zluri has hired our SDRs/used our training for their teams.
Now we have 2 Mentors from the Top SaaS companies to help you not only learn the skills but understand how hiring managers hire.
Check out our free resources & upcoming courses at learn.schoolofsdr.com
We launched a new cold calling course last week at an unbelievable price of INR 2499
You can sign up for a 1:1 chat here
Train your SDR Team: We offer a 4-week/onsite customized program designed to train your B2B sales reps on modern prospecting. Get in touch by setting up a time here.
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Companies like Birdeye, Salesforce, Zoom, Rippling, Quizziz, Alaan, LambdaTest, Chargebee(hired 2 SDRs), VWO, Netradyne, Epicor, Sogolytics, ConvertCart & Zluri(hired 2 SDRs) has hired our SDRs in the past 3 months.
Bonus 1: Check out Free Guide on How to Write Emails that get replies
Bonus 2: Try Blue, Our AI powered Sales Coach to help you get instant feedback on Cold Emails and Cold Calls.