How to become a 10x SDR?- Part 1
For the past few months, we've been circling around a pivotal question: How does one transform into a 10x Sales Development Representative (SDR)?
A 10x SDR is essentially a powerhouse of efficiency. Imagine this: if booking 10 meetings a month is your current speed, a 10x rep skyrockets to 100. Or, while you may spend 2 hours crafting 50 emails, a 10x rep slashes that down to a mere 20 minutes to produce 500. It's all about maximizing your output.
We dove deep into this topic during our inaugural LinkedIn Live session, which saw over 150 sales professionals tuning in. To catch the full insights, click on the image below to access the recording.
Prefer reading to watching? No worries, I've got you covered in this newsletter, answering all your queries.
Becoming a 10x SDR starts with your mindset. It might sound straightforward, but it's profoundly true. Consider the lion, the undisputed king of the jungle.
He is not the tallest... giraffes are taller.
He is not the biggest... elephants are bigger.
He is not the heaviest... hippos are heavier.
He's not the smartest... hyenas are smarter.
He’s not the fastest… cheetahs are faster.
He's not the most intelligent... Chimpanzees are more intelligent.
The lion is the King of the Jungle because he has a different attitude, different mindset
Likewise, believing in your potential to become a 10x SDR is the first step. The rest follows more smoothly than you might think.
In today’s discussion, we’ll tackle one key question to set you on your path to becoming a 10x SDR: Should you invest time in researching an account?
Efficiency is our goal—gathering as much information as possible in the shortest time frame. This knowledge not only enables you to craft personalized and relevant emails but also arms you with essential insights for your calls with prospects.
Personally, my team and I no longer dedicate hours to research. We've experienced first-hand how time-consuming it can be, even when we trained an intern to handle it. The results were impressive, yet the process was tedious. In contrast, technology offers relentless efficiency. I now leverage systems capable of extracting detailed information from the web about prospects’ funding, hiring efforts, team size, and more, in a fraction of the time it used to take us.
For example, automated emails sent to companies similar to Keka HR, a past customer. Through automated research and outreach, we could craft follow-up messages like, “Noticed {Rep Name} joined last month. How is their training going?” This strategy frees up time for devising new strategies and expanding your account list without sacrificing quality. More meetings translate to more targets met and, ultimately, more income.
You can use tools like clay.com to innovate your strategies and reach out to an ever-growing client base without depleting your Total Addressable Market (TAM).
Last week in our newsletter, we explored the potential of AI, a technology Elon Musk believes could change the world. It certainly has reshaped ours.
That wraps up today's insights.
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Looking forward to our next chat.
Happy prospecting!
Rahul & Maruthi
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